case study

 
 

Ikea - Facebook Tag / Ikea Showroom - (2009) 1:35 (Sweden)

Ikea - Facebook Tag / Ikea Showroom - (2009) 1:35 (Sweden)

Ikea Malmö (yeah, that's my town) moved from their old boring building in the outskirts to a shiny new one near the Svågertorp train station. The new Ikea is much larger, recycles everything, and uses only green electricity to boot in order to become the first Ikea with the smallest carbon footprint. In order to attract people to Ikea, ad agency Forsman and Bodenfors decided to advertise where the Swedes hang out all day. In a word: facebook.

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Apple Mac vs. PC - Booby Trapped banner ad electrocutes PC

Apple Mac vs. PC  - Booby Trapped banner ad electrocutes PC

TBWA/Media Arts Lab have created yet another Apple banner ad, this time it's booby trapped and PC gets electrocuted as he tried to keep the world from reading a quote from PC Mag praising Apple's iLife suite.

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