case study

 
 

How many tweets does it cost?

How many tweets does it cost?

American Express teamed up with Twitter Twitter to allow users who sync their card to Twitter to buy directly on the platform.
Great news for Amex who continues to be at the forefront of technology. And even better news for Twitter who continues to look for ways to make money.

Sounds great. Also I imagine a lot of drunken impulse buys. Win win! Can I buy a kidney?

Also, when did product demonstrations become the benchmark for ads of this nature? Sorry but iPad ads are boring as shit, and we all know it.

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ROC / Republic of Chicken - Fire scooter deliveries - (2011) case study (India)

ROC / Republic of Chicken - Fire scooter deliveries - (2011) case study (India)

ROC had a problem, people didn't order in food, because they believed that by the time it arrived it was cold. Not all deliveries suffered from delivering cold foods, and ROC never did, but how does one tell people they deliver hot food?

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Lullaland - Goodnight hashtag Case Study - (2011)

Lullaland - Goodnight hashtag Case Study - (2011)
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JUNE 16th 2014 - the idea that moved Tunisia wins gold at Dubai Lynx

JUNE 16th 2014 - the idea that moved Tunisia wins gold at Dubai Lynx

This. People, this is why I wanted to get into advertising. It's not the media chosen, it's the idea, it's the message, it's the spread, and here it all comes together beautifully.

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Burma - Human Rights Watch / 2100 in 2010 - (2010) 1:45 (USA)

Burma - Human Rights Watch / 2100 in 2010 - (2010) 1:45 (USA)

Nice to have a case study with the proper soundtrack to go with it, to really get a feel of how this worked. The beauty is that for each pen taken, a bar is removed from the prison windows.

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Volkswagen / Rolighetsteorin / The Fun theory - The speed camera lottery

Volkswagen / Rolighetsteorin / The Fun theory - The speed camera lottery

The winning idea for Volkswagen fun theory award was submitted by Kevin Richardson, USA. His idea: a speed camera lottery - follow the speed limit and have a chance of winning some dosh. Hey, fun!

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Tipp-Ex - A hunter Shoots a Bear / Case study

Tipp-Ex - A hunter Shoots a Bear / Case study

Case Study - TIPP-EX "A hunter shoots a bear" - see the post A hunter a bear - the tippexperience for more.

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Ikea - Facebook Tag / Ikea Showroom - (2009) 1:35 (Sweden)

Ikea - Facebook Tag / Ikea Showroom - (2009) 1:35 (Sweden)

Ikea Malmö (yeah, that's my town) moved from their old boring building in the outskirts to a shiny new one near the Svågertorp train station. The new Ikea is much larger, recycles everything, and uses only green electricity to boot in order to become the first Ikea with the smallest carbon footprint. In order to attract people to Ikea, ad agency Forsman and Bodenfors decided to advertise where the Swedes hang out all day. In a word: facebook.

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Apple Mac vs. PC - Booby Trapped banner ad electrocutes PC

Apple Mac vs. PC  - Booby Trapped banner ad electrocutes PC

TBWA/Media Arts Lab have created yet another Apple banner ad, this time it's booby trapped and PC gets electrocuted as he tried to keep the world from reading a quote from PC Mag praising Apple's iLife suite.

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