Was it a divine dream that sparked the idea to milk a cow for the first time?

Along with a website knulldeluxe.se and a smartphone app that allows you to find the nearest shop that sells condoms, this strange film is supposed to make using condoms cool.

The ad begins with a host of sorts walking through a museum of sex, where cavemen and 18th century people have tremendously boring threesomes. "Sex hasn't changed much over the years" declares the host as yet another boring threesome, now set in the 1930s, takes place behind him. But it's all about to change, for these days we have both luxury condom and lubricants, for a whole new sexy feeling.

Aired 3rd Quarter

1st Quarter

TRIVIA: Shot with a crew of about 65 over the course of a week near Death Valley, Calif. A cave was built specially for the ad. Actors spent three-and-a-half hours daily in makeup.

"We're like that guy who ran, when everyone else walked."