Mercedes-Benz - Unchained - (2011) :30 (US)
MPC's knack for making the impossible look easy is on full display once again, this time in a pair of Mercedes-Benz spots via Merkley + Partners and Smuggler Director Adam Berg. The MPC team put together an impressive array of motion control, CG and other effects for the new campaign.
Unchained features a Mercedes-Benz C63 AMG four-door set in a nighttime desert, clusters of chains strung from the car's rear doors to nearby boulders. As the vehicle accelerates from a stop, the chains clang behind before drawing tight and yanking the rear doors off in a violent, slow-motion explosion of glass and steel. When the C63 spins to a halt, it has been transformed into a sleek two-door - the 2012 C-Coupe.
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.


comments
1 day 21 hours ago
2 days 10 hours ago
3 days 16 hours ago
3 days 22 hours ago
3 days 22 hours ago
4 days 13 hours ago
4 days 13 hours ago
4 days 14 hours ago
5 days 2 hours ago
1 week 1 day ago