The first nation branding campaign for Kosovo kicks off with an inspiring 60-second film created by BBR Saatchi & Saatchi Tel Aviv to position the nascent state within the family of nations.
The film focuses on the collective spirit of the youth of Kosovo in building their new country - apt for a nation that is one of the youngest in the world and which has the youngest population in Europe.
The ad closes with the strapline: 'Kosovo – The Young Europeans'