Scion tC - Augmented Reality Game (2010) :60 (USA)

Together with Scion, global creative agency ATTIK recently launched the "Take On the Machine" Augmented Reality Game at (look for the "Augmented Reality" tab at the top), where for the very first time in a commercial game, an AR marker is used as the steering wheel to drive a car. A Spectacular print ad is appearing in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few other magazines, where the ads feature a removable AR marker. Here's the link to a marker you can print out to play along: