Blair Hayes of STORY has directed four spots for JBL in which the brand’s new wireless speakers give partygoers the illusion of attending a live concert by Grammy-winning rock band Maroon 5. The ads are the latest additions to JBL’s Hear the Truth campaign out of Detroit agency Doner, which features star recording artists and underscores the product’s quality sound.
Each of the new spots opens on Maroon 5 in what appears to be a live performance of their new hit song Daylight. However, when the camera pulls back, it reveals that the performance is actually happening on a playback device. The device varies with each spot with two cellphones, a tablet and a television featured—each spot also promotes a different type of wireless speaker.
The one copy song was a track released in such a way that only one person at a time could take a listen to it. Adam Tensta remembers back in the day when one had to wait for a sing to release, and one had to stand in line to get a new single fresh hot off the presses. With the one copy song, some of that exclusivity was recreated, whilst shamelessly using peoples need to get first in line by asking them to watch something, tell fifteen people on FB about this, or tweet 15 friends about it to spread the song further.
Violent Soho's new video nods back to Nirvana grunge-concert videos, but instead of wirery flanned-clad heroin junkies moshing to the music, there's an overweight crowd in underwear holding up corn dogs in lieu of lighters. Things get pretty rowdy in the moshpit as pop-corn, mustard and baked beans fling about against bare skin. I bet foodies will like the close-ups. Mmmm. Corn dogs.
Thee Oh Sees – “Meat Step Lively” from the Help album on in the red records. The video is a series of three-frame looped clips from Ada Bligaard Søby's live footage of Thee Oh Sees on their tour to SXSW in March 2010.
"Special thanks to John Dwyer, Petey Dammit, Brigid Dawson, Mike Shoun, Thee Oh Sees, In The Red Records, the fans and the Danish Film Institute."
For every yin, there's a yang. For every Rock-star there's an anti-rock star, and never the two shall meet. But what happens if they do meet? Total weirdness! That's what! Naked bald and pasty white guys flying about. With urine!
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