A new series of ads for Kraft center on highly engaging portraits of New Orleans families who share a great fondness for food—and each other. Directed by Madheart’s Jan Gleie for Chicago agency McGarryBowen, the spots are the latest in an ongoing branding campaign featuring real people who use Kraft products to “make something amazing.”

Food, food, glorious food - what lovely hiss, psssht!, frying, simmering, boiling, puttering, sizzling pouring sounds until the invariable need for ye good old plop-plop. fizz fizz to fix your tummy. You have to like an ad that makes your mouth water so much you will have to use their product after dinner. ;)

Rabbit Director Matthew Ogens recently helmed a stirring six-part campaign for BlueCross BlueShield of North Carolina. The sequence of :30s, done in collaboration with Ogilvy, Durham, plays like a series of micro films that display Ogens' impressive range, from orchestrating action sequences to capturing beautiful scenery to telling a simple narrative with voiceover.

In a world where everything seems to be going up in price, it's nice to know you can fix your BG price.

With the tagline: Cookability, that's the beauty of gas.