On behalf of Brand New School, it's our pleasure to share this spot that director Jonathan Notaro and his BNS colleagues have recently created for advertising agency Mother New York as part of its "Love Thy Pits" campaign for Mitchum.

The campaign contributions from BNS include three :30 spots in total, including this latest one entitled "Dawson's Kid."

Jonathan and BNS producer Toby Sowers provided this summary of the project's unique production approach: