Dunkin' Donuts wanted to create awareness around the fact that their Iced Coffee is a perfect way to get a boost, even in the winter. Studiocom created a web-only video strategy to reach a younger demographic that reinforced this idea. And, what says energy in the winter better than a penguin? A guy in a penguin suit! A series of videos will be launched over the next few weeks and be promoted through Dunkin' Donuts social channels, YouTube, Twitter and Facebook.

Docter Twins filmed at the Mann Biomedical Park, a former Lockheed Martin aerospace research facility used to test jet engines. Grounding the outlandish experiments in a real, authentic environment was a clear directive from the directors. This attention to subtle, physical detail noticeably permeates through every aspect of the project, including production design, casting, and ultimately performance.

All you really want to know is though: what the heck is that 8-bit suit made of? It's fantastic! It's 3000 hand-cut pieces of foam. Must have taken ages. Trivia, the suit is not worn by Gary.

Second Quarter

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