Featuring Seth Rogen, Paul Rudd, Bob Odenkirk and a cameo with LeBron James and directed by Jon Favreau. Rogen and Rudd are called in to pitch their ideas to Odenkirk about Samsung's Big Game ad for "The Next Big Thing."

Aired 4th quarter.

Hungry man comes out with a spot full of hungry men (and one lady) who like to stuff their faces with chicken while they watch football. They call this #Couchgating - "look it up" - except don't, because they are trying way to hard to make this nonsensical hashtagged word a football thing. Gameday buckets and couchgating tweets aren't that exciting. If couchgating were similar to tailgating, there's be people sitting in each others laps, and that could get exciting, at least.

Meanwhile, man in red sweater seems to be sitting next to lady-who-must-get-up-every-time-he-speaks-to-camera. Maybe he has really bad breath.

Bob has been having a bit too much sex lately... and we all know that makes you go blind.

700 movies on ITV digital every month is the message. the ad is a geezer and his mate the monkey, and a few terrible puns. laughter ensues.