This three minute case study proves that if Coke manipulates us by putting us under with the help of a hypnotist, we'll believe Coke Zero tastes like Coke. Power of suggestion indeed.

Maybe it's just me but If this were a thirty second spot, it would feel like a goofy pepsi spot. Instead, it's Coke, but still goofy. Weird.

On a side note, when this came through the inbox, I mistakenly thought it had something to do with Hipgnosis. Pity it didn't. Because that's a concept I could really get behind no matter what it was.

The TV, cinema, and online campaign for the August 10 launch of EA SPORTS’ Madden NFL 11 features six scenarios in which NFL pros surprise unsuspecting real fans with game delivery, and play. The campaign, which broke August 1, was created by San Francisco advertising agency Heat.