Paul's lecture at the Eurobest 2009 was called : Creative Problem Solving an was aired lived here

In 1992, Paul Lavoie co-founded TAXI with partner Jane Hope, successfully combining the disciplines of advertising and design. After 15 years, with six offices in Canada and the US and an expanded product offering, TAXI remains independent and committed to its original vision. TAXI has been recognised in the industry for its fresh, unconventional approach, creating consistently strong brands for companies such as BMW MINI, Nike, WestJet, Blue Shield of California, Viagra and TELUS.

how do you keep creativity alive with shrinking budgets?

Mark Wnek: To be honest with you, shrinking budgets is what makes creativity thrive. The problem is, how do you keep creativity alive with shrinking budgets, and very nervous clients in the recession?

Mark Wnek: I would have to say given the choice, between all the
people that I know, rather spend an evening with clients than with ad
people.

What is the difference between US and UK advertising?

- That's a really good question, I've been there for four years and I should be able to answer that question like really slickly... but.."

Agency: McCann Erickson Amsterdam
Trivia: spot Dabitch - "frantic groupie" is played by yours truly.

Trivia: Spot Dabitch! Yep, that's me there in the above screenshot.