Q: How was working with Florence?
A: Florence was a great supporter from the get go. Our original treatment had her playing each character herself. Flo couldn’t stand only seeing herself so we changed it up. She let us run from there. Also she is the most charismatic performer we’ve ever seen. Every time the camera rolled she was jaw droppingly amazing. A force of nature who trusted us.
Colin Jeffery: "Inspiration can come from anywhere. Many of the people involved with this project are young parents—we found the idea, and our cast of characters sitting in the back of our cars. The idea was quite literally staring us in the face."
Check how “Sock Monkey” (Fox River Mills, Inc), leads the "Joyride Dream" gang; “Muno” (Wildbrain) , “Mr. X” (BLABLA KIDS), the Teddy and a vintage Robot on a road trip around America. They hit Vegas, they do wild jet ski stunts, they explode bowling pins, go mechanical bull riding and hang out with the ladies in a mountain log cabin. In short, they live a pretty sweet life.
The dancing and then the drowning, this PSA is rather eerie.
Gap's holiday commercial 2009 - visit http://www.cheerfactory.com to send personalized cheer to your friends.
People dance to the music they heard in their youth......
Paranoid US Directors AB/CD/CD Create the First In-Theater Live Advertisement
AB/CD/CD collaborated with agency Johannes Leonardo NY on an ad that paired a live performance with live action footage for the retailer, Daffy’s. The directorial collective, a recent addition to the Paranoid US roster, conceived an entertaining scenario that encompassed the agency’s vision in relation to the screen.
“The agency wanted direction that captured a new, fresh style. AB/CD/CD was a perfect choice as they pulled from their extensive music video background and trendsetting lifestyle”, said Producer Janice Biggs. The collective recently directed Lily Allen’s “Fuck You” and brought a similar upbeat mindset with strong color palette, scheme, and casting.
This new take on an advertisement was a challenge in more ways than one. While the production crew was given a two-month execution time, they ended up with three jobs on their hands: a stage production, a multi-camera shoot and the task of synthesizing the two.
Additionally, costume and choreography played an essential role in AB/CD/CD’s cutting-edge concept. With a synchronized dance arrangement incorporating layers of clothing, the directors and designers paid significant attention to costumes that impacted the way the dancers moved. Choreographer Noemie Lafrance, a frequent contributor on Feist’s music videos, brought a professional artistry, concentrating significantly on timing and demanding rehearsals.
The performance ran at The Ziegfeld Theater in Manhattan in late October, most recently October 30 and 31.
Ga ga Oh lala. Lady Gaga is sold off in some sort of auction of females, that is after she's climbed out of a ski-box wearing only white latex and red lipstick. Yep, the idea is that Gaga has been kidnapped by a group of supermodels who drug her, for her to drink vodka (sponsor!), and then sell her off to the Russian Mafia. Just another day in the life of Monster.
In this FIFA World Cup Trophy Tour by Coca-Cola a man hops through the different African living rooms where parties play out in the various countries typical ways. As an official FIFA partner for the 2010 World Cup, Coca-Cola is sponsoring the FIFA World Cup Trophy Tour and taking the trophy to 53 countries in Africa.
It's every bit of late eighties pink neon Miami Vice wish they looked this cool kitch - updated.
MTV Asia tapped Los Angeles-based motion design & production studio Royale to create the music video for “Take Me to the Philippines,” the latest effort by hip-hop artist Apl.de.Ap of The Black Eyed Peas. Created in conjunction with the Philippine Department of Tourism, the video visually underscores Apl’s lyric homage to his homeland -- a salient inspiration of the internationally acclaimed artist’s repertoire – and serves as a unique medium as part of a greater campaign to promote tourism in the Philippines. Royale Creative Directors/Partners Brien Holman and Jayson Whitmore helmed the video, with a dynamic mix of live-action and 2D/3D animation.
“Take Me to the Philippines,” which debuted on October 1, 2009, launched as part of MTV International’s Annual Creative Highlight.
I like SQUARE BUTTS and I can't deny.... wait, what?
Nothing compares to Egypt.
Created by The Arnell Group this ad follow right after the DreamWorks Animation SKG trailer for their "Monsters vs. Aliens" 3D movie in the second quarter - and on super Sunday this ad will air in 3D just like the Monsters vs Aliens trailer. It features the SoBe Lizards and Monsters vs. Aliens characters doing an updated swan lake ballet dance with less than nimble beefy NFL players on tippytoe.
Sometimes I really love the short description that comes with the films. Like this one;
They used a new camera technique which basically had the camera strapped into the woman's crotch -like a camera nappy.
I mean, seriously, when you woke up this morning did you think that you'd get to read the words "camera-nappy" today? We live a great life people!
the description continues:
It's a female Dutch creative team and a female Dutch agency head of Broadcast (see credits attached). The two British ECDs at GREY Amsterdam, who joined six months ago, are Seyoan Vela and Colin Lamberton. The spot is directed by Robert Nylund.
I can't help but think they're stressing that "Female creative team" bit so much because a) female creative teams are still few and far between and b) nobody is gonna believe it.
Elisa explains why she came up with the idea of showing everything from the point of view of a womans vagina: “This commercial takes Lactacyd from feeling like a medical product to feeling like an essential part of a woman’s personal care routine. It’s unapologetic and instead unashamedly confident and energetic in the way women today are.” . I had no idea that this soap had a "medical product" image. Swedes are involved in this as well, since Klas Åhlund, the former guitarist in the band Teddybears STHLM, has set the sound to this "day in the life of a Vajayjay" film.
They jazzed the song up for christmas! Bless'em!
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