IiiIIiiiIiih! That's my exited scream. Diehard battery and Y&R Chicago powered up 24 cars, lights, a keyboard and added one bad-ass looking Gary Numan to the mix. He promptly plays "Cars". Yum.

Y&R Chicago and DieHard batteries partnered with Zoo Films’ director James Frost, (of OK GO and Radiohead music video fame) and LA technology collective Syyn Labs. Together they created a keyboard made of cars, for Numan to perform, well, we’ll let you guess his choice of song.

Zoo Film director James Frost on Diehard Battery vs. Gary Numan:

Every year in the UK 1 million women experience domestic abuse, over 12,000 women are raped while nearly 20,000 fall victim to other sexual assaults. There are on average 12 honour murders a year and 1600 calls made for help relating to forced marriage. Many other incidents go unreported.

In recognition of this, the Welsh Assembly Government has launched a campaign that's seeks to tackle the behaviours that lead to violence against women.

To find out more, visit the website: onesteptoofar.org

The Making of Dark Ride, the Interactive Film to Launch the New Lexus CT 200h
BACKGROUND: Lexus Dark Ride was concepted and created by NYC-based creative agency, SKINNY. This uniquely immersive 'interactive film' was shot in high quality, high definition film and features the new Lexus CT 200h premium compact hybrid, a first of its kind. Releasing May 13th on www.lexusdarkride.com, users will be able to play a co-starring role, sitting shotgun, in this action short. The film features extended user-pannable sequences--allowing them to take control of the camera's point of view, adding an immersive depth to the narrative. It also allows viewers to record their own dialogue lines and make decisions that impact the film's outcome.