Being a mom is the hardest job in the world. But it's also the best.
This idea survives only by the down to earth execution of it, as it veers very close to extra-cheesy territory. We see mothers all over the world live their routines. They do dishes, wash clothes, make dinner and wake up the wee one early in the morning to take their children to practice, practice, practice. It's these moms whose dedication help athletes fulfill their olympic potential. So P&G celebrates all the moms who wash, dry, bake and wake the next generation of olympians. Everyone say aawe.
Thai ads turn me into a puddle of sobs, or a puddle of laughter. This is the sob variety, bring kleenex, which Ogilvy & Mather Bangkok now owe me a shipment of.
The teenage daughter is ashamed, and bullied, about her mute father. She wants a "normal" dad, one that understands her, one that can hear her shout. If this ad doesn't make you cry a little, you've worked far too long in advertising and need a vacation.
Is this a five minute skit with product placement or a really long unfunny commercial?
Jason Bateman and Will Arnett play dad and prom-date from hell/teacher respectively. It starts out lukewarm and recognisable, the parents fuss as the "just legal" daughter is getting ready for her senior prom. Enter the date from hell, who is also her social studies teacher. Along comes Orbit and cleans things up. Orbit might be able to clean the dirtiest of mouths, but I'm pretty sure this won't be cleaning up at the awards.
Watches should be high-quality and reliable, while also being wearable, having casual elegance and style. Torrent2, one of four, 15-second spots communicates the emotional component of timepiece selection by showing watches in the context of consumers’ lives.
Movado hired longtime creative partner TAG Creative New York, for the project because of the agency’s reputation as deft communicators of the relationships between brands and consumers. The assignment: bring the existing “My World, My Watch” campaign to life in TV, while continuing the re-brand of the ESQ line as ESQ by Movado.
Meet Molly. She has answered the "Drivers wanted" calling and is on her way out on a date.
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