Artist owned-and-operated bi-coastal digital studio Brickyard VFX recently completed work on Target’s “All Things Merry” campaign. The “All Things Merry” campaign illustrates various characters going about their holiday preparation with ease – decorating for a holiday party, stringing outdoor lights and wrapping children’s presents – to promote Target as a one-stop-shop for the holidays. Brickyard designed and executed pre-visualization, color enhancements and additional finishing work for the campaign. In addition, Brickyard composited select shots in “Power Cord Christmas,” a spot featuring a variety of Christmas lights adorning everything from a barn to a basketball hoop, as well as an epic shot of multiple lit Christmas trees along a waterfront.

Artist owned-and-operated bi-coastal digital studio Brickyard VFX recently completed work on Target’s “All Things Merry” campaign. Central to Brickyard’s work on the campaign was digitally replicating a super mom as she seemingly accomplishes ten things at once to prepare for the holidays in “Mrs. Claus Ain’t Got Nothing On Me.” Lead VFX artist Mandy Sorenson explains: “Our team helped map out this particular spot weeks in advance. We worked with Dayton/Faris to create a pre-visualization of the shot which helped us choreograph the multiple moms and determine the framing and camera movements to best tell the story.