Rugby players rally up their third breath for a fallen teammate. A factory boss negotiates a deal. A mother gets bad news. Firemen save residents of an apartment building. Young people march together and make the police move out of the way. Nothing is as strong as team spirit.

numerous agencies, numerous writers and art diretors and mant DP's. one director. steve chase

Hurry, better get an augmented reality graphic on your product. Whatever it may be. ALL THE KIDS ARE DOING IT! Although, I suggest you try this Adidas AR online game with new kicks rather than playing two hours straight, then doing it. *holds nose* Next up for AR product fun? Trojan! (Via.)

This PSA is making waves in Canada as part of a new campaign to demand action from Canada’s Prime Minister at the United Nations Climate Change Summit in Copenhagen. I hate to say that kids joining en masse in demonstrations reminds me of the punk-soundtracked ad for KPA Pension stop talking, but there you go, it does. Not surprising that the same thought forms the base-idea for two ads, after all there is an old saying that we only borrow the earth from our children.

Do something about the poor environment and future of our children, stop talking (sluta snacka) and do something.

Yeah, I can't beleive they ran the "tingly" hair ads during the super bowl either. But they did.