Bored boys rejoice as yet another Danica Patrick "internet only" commercial with gratuitous strip and shirt-button popping heaving bosoms comes around. Two minutes of your life that you'll never get back.

Bicoastal Park Pictures directors Lance Acord (DP: Marie Antoinette, Lost in Translation) and Benzo Theodore collaborate with RPA Santa Monica, CA to create a first-ever branded experience in the U.S. Launched September 5, 2008, “The Civic Musical Road” on Avenue K in Lancaster, CA, encompasses the physical installation of a musical rumble strip that plays the William Tell Overture (aka “The Lone Ranger” theme song) when driven over by motorists at 55mph. The short-lived event — the road was recently paved over — captured the imagination of the national media and the public and was documented and filmed, for an ad campaign directed by Park Pictures’ Lance Acord, along with branded web content directed by Park Pictures’ Benzo Theodore. The resultant flurry of user-generated content pieces have already garnered 100s of thousands of YouTube hits, bolstering the Honda Civic’s brand position as a Gen Y pop culture icon.

After last years fashion Show Forsman och Bodenfors take the baby out for a fashion shoot. Never work with animals or babies.

Aired pregame

First Quarter

Fourth Quarter

James Scott as the camel.

pre-pregame

regional placement - pregame

Feel the engine. Feel the road. Feel the loan payments.

Orbit Mad Dog, Post Game.

About.com - About.com - Vast Internet (1999)