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Papercut "Unwrap Online" (2014) 1:00 (Sweden)

 Papercut "Unwrap Online" (2014) 1:00 (Sweden)

Instead of killing more trees this Christmas, try Unwrap Online from Papercut (kind of like a Swedish Amazon) instead. A nifty site where you enter a code, put your hands behind your computer and "unwrap," your gift.

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Alzheimer Nederland "Year in review" (2014) 1:22 (The Netherlands)

Alzheimer Nederland "Year in review" (2014) 1:22 (The Netherlands)

Tis the season for year end reviews. But what if you have Alzheimer's disease? That year in review gets a little muddled. This is a subtle, but very smart way of getting that point across. Nice one.

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Mercedes E-Class Estate "Transportable banner' (2014) :40 (Belgium)

Mercedes E-Class Estate "Transportable banner' (2014) :40 (Belgium)

BBDO Belgium used some slight-of-hand to promote the roominess of the Mercedes E-Class Estate in a not so roomy place: banner ads.
Simple but fun execution.

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Vodafone - The Big Poppy Run (2014) 1:26 (UK)

Vodafone  - The Big Poppy Run (2014) 1:26 (UK)

When it comes to the intersection of brands and charity, I’m as sceptical as they come.

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Poppidups "puppets without strings" (2014) 1:20 (Belgium)

Poppidups "puppets without strings" (2014) 1:20 (Belgium)

Poppidups is a modern digital take on the traditional puppet theater. The difference being, Poppidups is way more interactive, exciting and fun. Not to mention personal. By emphasizing the interactive part, children can now make their stories their own.

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Kyivstar "vyshyvanka day" (2014) 1:25 (Ukraine)

Kyivstar "vyshyvanka day" (2014) 1:25 (Ukraine)

Here's a nice mix of traditional and modern. The last working day before AUgust 24th, Independence Day in Ukraine is a day of celebration.

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Vodafone "Digital Library Wallpaper" (2014) 1:50 (Romania)

Vodafone "Digital Library Wallpaper" (2014) 1:50 (Romania)

Romania is lagging behind the rest of Europe when it comes to mobile data use. To encourage Romanians to start using more data, Vodafone partnered with furniture retailer Mobexpert, to create digital library wallpaper.

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Official Call of Duty® - Advanced Warfare - (2014) 2:45 (USA)

Official Call of Duty® - Advanced Warfare - (2014) 2:45 (USA)

Call of Duty®: Advanced Warfare envisions battlegrounds of the future, where both technology and tactics have evolved to usher in a new era of combat for the franchise.

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Lynx Excite - Angel Ambush in Victoria Station / Augmented reality Billboard

Lynx Excite - Angel Ambush in Victoria Station / Augmented reality Billboard

The Lynx Excite Angels have fallen ... and landed in the middle of train stations in the UK - depicted above in Victoria Station. They also appeared in Birmingham Bullring the 19th & 20th March 2011, where commuters suddenly found themselves surrounded by angles. Using the same technique / inspired by Chris O'Shea's "hand from above", which we've seen in a Forever 21 augmented reality billboard as well, the angels appear "next to people" but can only be seen on the digital billboard.

See also the facebook page which reveals where these angels might pop up next: http://www.facebook.com/lynxeffectuk

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Coca Cola - The Real Life Like - (2010) Israel

Coca Cola - The Real Life Like - (2010) Israel

For more - see post Coca Cola Village uses real life "Like" buttons that fed real world "likes" to Facebook

Publicis E-dologic presents: The real life like

A new development steered by Publicis E-dologic enables people to perform a“Like” action in the real world, and in turn is shown on the Facebook account of that performer.

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