digital

 
 
 

Vodafone "Digital Library Wallpaper" (2014) 1:50 (Romania)

Vodafone "Digital Library Wallpaper" (2014) 1:50 (Romania)

Romania is lagging behind the rest of Europe when it comes to mobile data use. To encourage Romanians to start using more data, Vodafone partnered with furniture retailer Mobexpert, to create digital library wallpaper.

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Official Call of Duty® - Advanced Warfare - (2014) 2:45 (USA)

Official Call of Duty® - Advanced Warfare - (2014) 2:45 (USA)

Call of Duty®: Advanced Warfare envisions battlegrounds of the future, where both technology and tactics have evolved to usher in a new era of combat for the franchise.

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Lynx Excite - Angel Ambush in Victoria Station / Augmented reality Billboard

Lynx Excite - Angel Ambush in Victoria Station / Augmented reality Billboard

The Lynx Excite Angels have fallen ... and landed in the middle of train stations in the UK - depicted above in Victoria Station. They also appeared in Birmingham Bullring the 19th & 20th March 2011, where commuters suddenly found themselves surrounded by angles. Using the same technique / inspired by Chris O'Shea's "hand from above", which we've seen in a Forever 21 augmented reality billboard as well, the angels appear "next to people" but can only be seen on the digital billboard.

See also the facebook page which reveals where these angels might pop up next: http://www.facebook.com/lynxeffectuk

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Coca Cola - The Real Life Like - (2010) Israel

Coca Cola - The Real Life Like - (2010) Israel

For more - see post Coca Cola Village uses real life "Like" buttons that fed real world "likes" to Facebook

Publicis E-dologic presents: The real life like

A new development steered by Publicis E-dologic enables people to perform a“Like” action in the real world, and in turn is shown on the Facebook account of that performer.

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Ikea - Facebook Tag / Ikea Showroom - (2009) 1:35 (Sweden)

Ikea - Facebook Tag / Ikea Showroom - (2009) 1:35 (Sweden)

Ikea Malmö (yeah, that's my town) moved from their old boring building in the outskirts to a shiny new one near the Svågertorp train station. The new Ikea is much larger, recycles everything, and uses only green electricity to boot in order to become the first Ikea with the smallest carbon footprint. In order to attract people to Ikea, ad agency Forsman and Bodenfors decided to advertise where the Swedes hang out all day. In a word: facebook.

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