To announce our 2nd edition of scratch n sniff direct mail promos for our photographers, we wanted to do a short teaser video acknowledging that we know creatives in agencies & design firms get alot of direct mail, some of which is useful but mostly ends up in the can. To play on the "sniff" part of the cards, we wanted a funny visual that would elicit a few laughs & hopefully keep the recipients on the lookout for the cards in their mailboxes. All done in jest, this in no way implies that creatives get inspiration from plants. :-)
Response has been great, it was featured by photo editor Rob Haggert on aphotoeditor.com, & tweeted by Euro RSCG Chief Creative Officer Steffan Postaer. YouTube hits are over 4,000, keeping in mind this was marketed to creative professionals only.