The most interesting thing that happened on this shoot was that we found the prerecorded music vocals did not match our Casting selection. On set we slowed down the play back to a deeper register, and then in post sped up the frame rate as well so everything matched. Thinking on our toes.

To announce our 2nd edition of scratch n sniff direct mail promos for our photographers, we wanted to do a short teaser video acknowledging that we know creatives in agencies & design firms get alot of direct mail, some of which is useful but mostly ends up in the can. To play on the "sniff" part of the cards, we wanted a funny visual that would elicit a few laughs & hopefully keep the recipients on the lookout for the cards in their mailboxes. All done in jest, this in no way implies that creatives get inspiration from plants. :-)
Response has been great, it was featured by photo editor Rob Haggert on aphotoeditor.com, & tweeted by Euro RSCG Chief Creative Officer Steffan Postaer. YouTube hits are over 4,000, keeping in mind this was marketed to creative professionals only.

Sure looks like this shoot was a lot of fun, doesn't it? Bags of paint exploding everywhere, even the cameras got some on them. Fun!

Alasdhair McGregor, European Creative Director, TBWA\G1, commented: “How do you build on and even do better than the original Qashqai Skateboard commercial? For a car that is tougher and better looking than the original model, we decided to move Urbanproof to the next level.

Mocking the whole "can we really say that?" advertising worry. Is that a sweating account exec?