Sprint nods to the Honda Cog Rube Goldberg-ish machine and creates a domino effect of old technology moving to new tech. We see stone wheels toppling over trains and T-fords, old gramophones, and a teeny widdle airplane tipping over a really huge rocket.

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Takes: 606
Cost: est. £750,000

Voice: Garrison Keillor - "Isn't it nice when things just work?"
Trivia: "The full advert is divided in two - because the studio couldn't fit in all the kit at once. Just one second of computer generation is used to link the two halves - when an exhaust pipe rolls across the floor." - Michael Christie, Daily Record