Running in the 2nd quarter, this ad takes viewers on a journey through the eyes of a young couple as they get "stuck" behind some unexpected things on the road and are able to handle it with ease thanks to their car.
Draftfcb New Zealand has partnered with client MINI New Zealand to help promote dog adoptions, but not in the way you'd expect… SPCA animals are smart, why just as clever as any other dog, and to prove it DraftFCB taught them how to drive Mini's.
Driving dogs, coming soon to a highway near you. Dogs this smart deserve a home. Why, they can be the designated driver, as long as you're OK with only going ten miles an hour.
At drivingdogs.co.nz you can meet Monty, Porter and Ginny, and watch videos of their driving lessons.
On behalf of Brand New School, it's our pleasure to share this spot that director Jonathan Notaro and his BNS colleagues have recently created for advertising agency Mother New York as part of its "Love Thy Pits" campaign for Mitchum.
The campaign contributions from BNS include three :30 spots in total, including this latest one entitled "Dawson's Kid."
Jonathan and BNS producer Toby Sowers provided this summary of the project's unique production approach:
Regional Super Bowl Spot from RPA Creatively Showcases Unlimited Capabilities of Honda CR-V and Brand New School
LOS ANGELES - Feb. 4, 2011 - The artists and producers from international production company and design studio Brand New School (BNS) are very proud to announce that their latest project work in conjunction with advertising agency RPA, a national broadcast/web spot for the 2011 Honda CR-V, will debut in selected regions across America throughout Fox's official broadcast coverage of Super Bowl XLV on Sunday.
Skoda positions itself as a rational, down to earth brand, which always comes up with practical solutions for the consumers.
So, when Skoda asked us to invite disabled people to take the specially prepared driving courses in their L-driving school, we didn't come up with another ad campaign..
We wanted to give disabled people a real proof that taking a Skoda L-driving course and getting a license can actually change their life for better.
Instead of a commercial, we gave our target an opportunity.
We divided media time into two seemingly separate ads. The second one was a real job vacancy available at the time when campaign was aired.
The campaign became breaking news on blogs, charity websites and other media, generating PR buzz for Skoda.
BSUR Amsterdam and Smuggler get together to create and updated mini car chase through italian streets. Shot in downtown Milan and Lake Como, Italy the "Flow" ad shows the mini becoming many minis, as it splits up and merges back together again in a metaphor of driving being an adventure and you can choose any path you want. Or it's just a depiction of actual Milan traffic. I'm going with the latter.
The ad might be created in the Netherlands, but it will run internationally and of course, there's a Swede in the picture: Swedish director Robert Jitzmark shot it. Vikings never stopped conquering the world, you know.
A phobia is an irrational, intense and persistent fear of certain situations, things, animals, people...or just about watching the new Golf and not being its owner.
I find the jump a slight #fail, but I dig the surreal fast-cut way of telling the stories of phobias, well done on that Pep Bosch & Agosto
All men know the Carlton Draught tingle feeling in their man plums. After they have obeyed the Carlton Draught Tingle for many pints, there's another song for the Carlton Draught Tinkle but it ain't as funny. I suspect this ad is made from beer.
Bicoastal Park Pictures directors Lance Acord (DP: Marie Antoinette, Lost in Translation) and Benzo Theodore collaborate with RPA Santa Monica, CA to create a first-ever branded experience in the U.S. Launched September 5, 2008, “The Civic Musical Road” on Avenue K in Lancaster, CA, encompasses the physical installation of a musical rumble strip that plays the William Tell Overture (aka “The Lone Ranger” theme song) when driven over by motorists at 55mph. The short-lived event — the road was recently paved over — captured the imagination of the national media and the public and was documented and filmed, for an ad campaign directed by Park Pictures’ Lance Acord, along with branded web content directed by Park Pictures’ Benzo Theodore. The resultant flurry of user-generated content pieces have already garnered 100s of thousands of YouTube hits, bolstering the Honda Civic’s brand position as a Gen Y pop culture icon.
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