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Nissan - Ride of our Life - (2014) 2:30 (USA)

Nissan - Ride of our Life - (2014) 2:30 (USA)

Zimmerman pull a Saatchi LA and make a bait&switch, because I must say this concept feels hella familiar, like Thrillride familiar.

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KLM and Heineken - The Orange Experience (2014) 3:22 (The Netherlands)

KLM and Heineken - The Orange Experience (2014) 3:22 (The Netherlands)

Queensday" or Koninginnedag as it was called when Queen Beatrix and Juliana were on the throne, is now "Kingsday" or Koningsdag as Willem-Alexander of the Netherlands is continuing the tradition.

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Toyota Camry SE - Toyota Camry Thrill Ride - (2013) :60 (USA)

Toyota Camry SE - Toyota Camry Thrill Ride - (2013) :60 (USA)

A Toyota Camry. Not the most exciting automobile, is it? Well you're wrong, at least that's what I gather from this demonstration idea that turned a short drive in a Camry into a roller coaster type ride worthy of Magic Mountain. People are thrilled to be swooshing up, down, sideways and in - oh my - reverse. Looks like it was a fun ride with a "professional driver, do not attempt", but better still are the genuinely squee-surprised reactions from people who did not expect this. Everybody say weee!

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TNT Dramatic Surprise (2013) 1:50 (Belgium)

TNT Dramatic Surprise (2013)  1:50 (Belgium)

So how did Duval Guillaume follow up TNT's "Dramatic surprise on a quiet square?" Buy doing a sequel but setting it in the cold.

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TNT - "A dramatic surprise on a quiet square" - stunt, Belgium

TNT - "A dramatic surprise on a quiet square" - stunt, Belgium

To launch TNT - "we know drama" - in Belgium, Turner decided to take the drama to the streets. In a small town square where usually nothing at all happens, they placed a big red button and encouraged people with a giant arrow to push it to "add drama".

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Lynx Excite - Angel Ambush in Victoria Station / Augmented reality Billboard

Lynx Excite - Angel Ambush in Victoria Station / Augmented reality Billboard

The Lynx Excite Angels have fallen ... and landed in the middle of train stations in the UK - depicted above in Victoria Station. They also appeared in Birmingham Bullring the 19th & 20th March 2011, where commuters suddenly found themselves surrounded by angles. Using the same technique / inspired by Chris O'Shea's "hand from above", which we've seen in a Forever 21 augmented reality billboard as well, the angels appear "next to people" but can only be seen on the digital billboard.

See also the facebook page which reveals where these angels might pop up next: http://www.facebook.com/lynxeffectuk

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