Suave skateboarding dude invents a new way of DJ-ing - and it brings him fame in 60 seconds flat.

"Conceptualised by Draftfcb’s Group Creative Officer, Brett Morris and Creative Director Gareth Paul, Copywriter Melusi Mhlungu and Art Director Bradley Stapelton, the ad for the Color ur tunes bundle was directed by Velocity Films’ Adrian de sa Garces.

The protagonist is a young skateboarder whose Vodacom phone is delivered preloaded with unlimited music. He ‘gum-sticks’ the phone to his board, and sets off on a journey through the city and on which he transforms into a famous and adored ‘DJ Skateboard’.