Shell - Refuel - (1997) 0:60 (UK)
"Mojave desert, 1997"... This is what refueling at 150 mph looks like. The F1 Ferarri doesn't have to stop, because Shell has enough passion to refuel the car on the go.
The film is not just a pretty fake done in CGI, Shell actually did this, had an airplane come in and connect to a hose of a fast-driving Ferarri.
In 1997, Shell pushed the boundaries of technical innovation with a groundbreaking display of courage and ability deep in the Mojave Desert. Formula One fans and the general public were united in their appreciation of Shell’s visually stunning ‘Refuelling’ advert.
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.


comments
1 hour 40 min ago
2 hours 40 min ago
3 hours 36 min ago
4 hours 55 min ago
5 hours 26 min ago
6 hours 1 min ago
6 hours 47 min ago
6 hours 47 min ago
6 hours 50 min ago
7 hours 5 min ago