field art

 
 

VICTORINOX pocket knife, farmer field advertising

This illustration of a Victorinox pocket knife, covering an area of about 22,000 m² replaced the grain, corn or rapeseed that normally would have grown there and acted as a giant billboard for Victorinox in both the summer of 2008 and the summer of 2009. The field was located under Zurich Airport’s approach corridor near Stadel, Canton Zurich.

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Swiss Air field art advertising as seen from airplane

Swiss Air field art advertising, just like the Douwe Egberts Coffee field near Schipol airport, this ad speaks exclusively to people in airplanes high above the field. Spotted near München airport in 1998 and crafted by a german company called "Artfield". It's very clever. This first picture was taken in May, by August of 1998 it looked a bit more yellow.

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