Dutch insurance company Centraal Beheer Achmea brings us the 58th commercial in this campaign.
What phone network does the emergency services use in the UK? Vodaphone. Why? It's dependable. What call is it that their loved ones want to hear? Oh, you know.. That call. That call.
Advertising agency Lowe Bull created this ad for Sunlight Fabric Softener.
According to the creative director, Gareth Lessing, the idea behind this ad was to demonstrate the product's softening power in a straightforward and clear-cut manner. With obvious imagery such as this, one can hardly miss the point. Shot by photographer Clive Stewart, the ad recently won Silver at the Eagle Awards.