100 years ago, Canadians knew exactly where their food came from. That's because they bought it straight from the fishermen. Ah, fishermen, my heroes, I get seasick just looking at that fishing boat, but I'll eat anything you catch mate.

Sobeys invites you to learn exactly where your fish comes from. Learn about your fisherman.

"There’s more to these fishermen than hip waders and Sou’Westers. What you don’t know about them will surprise you.

Our commitment to top-quality seafood begins with the very people who reel it in every day. We’re proud to introduce the crew of one of our seafaring seafood suppliers in our new video “All on the Line,” filmed off the coast of West Pubnico, Nova Scotia.