In a new ad campaign for Freschetta, a woman goes on an Alice-in-Wonderland-like journey in search of a better pizza. The campaign, conceived by St. Louis agency Cannonball, was produced by hybrid production studio Vitamin, which worked with its affiliate, Filmworkers, to provide a unique one-stop solution for the campaign that took it from the drawing board to the screen.
The winning concept features a woman shopping for pizza in a supermarket packed with bland frozen pizzas. She falls through a trap door into a Wonka-like world filled with overgrown fruits and vegetables showcasing all of the fresh ingredients used in each of Freschetta’s Simply Inspired pizzas.