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Southwest Airlines “Challenge/Bags Fly Free” - (2012) :30 (USA)

Southwest Airlines “Challenge/Bags Fly Free” - (2012) :30 (USA)

So flying i the US these days is like being on a nutty Japanese game-show. Yeah, that seems about right.


"Southwest Airlines’ flier-friendly policies always win in the competition-themed “Challenge” ad campaign directed by biscuit filmworks’ Mike Maguire via GSD&M. Using relatable humor, each of the seven spots play like clips from an over-the-top, hypothetical hit game show, “The Business Travel Challenge,” and feature different obstacle course competitions to metaphorically represent the various challenges of flying.
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