Q&A with OPC’s Woods + Low:

Q: This is a quirky campaign. Tell me what attracted you to it.

A: These boards came along and we freaked out. We loved that they were just simple and fun. They weren't out to change the world, just to make people smile. It was one of those moments where we had to ask ourselves, "do we want to see where this leads?" Of course our answer was yes....I mean how can you ignore scripts like that?

Q: This your first comedic campaign, yes? Tell me about how this experience was different than your past work.

Twins again. Twins and booze go together....

"What snowboarders do in the off season"

"Put her in a good spot, OK?" The valet guy just smiles and then takes the car for the drive of a life time. You've never done nothing until you've done the Dew.