See the magic that is an all night gas station shop through the eyes of a little boy. Marc Sidelsky directed this Havas Worldwide spot. A young boy riding with his father discovers all the godies at total Bonjour for the first time.
Girl has milkshake. Boy is filling up the car. Girl looks at boy. Boy decides to bet it all on goofy dance moves set to George Harrison’s "Got My Mind Set On You". When I say goofy, I mean goofy.
Ten million people will buy a new car and guess where they get their gas from?
There is nothing he won't do for a drink of Diet Pepsi.
Take a deep breath - smell the air.
This campaign for The Strategic Milk Alliance highlights the benefits of...