The Crime Stoppers Ball is an annual fundraiser attended by Toronto’s Chief of Police and other high-ranking officials. With so many of the city’s crime fighting elite occupied at the event, it would be “The Perfect Night to Crime.”

This explains the sudden Mexican standoff at the Kwik-e-mart.

This guy is so stumped by the insta-rave that he decides to walk "casually" out of the shop, sans the drink he came in for, to get the hell away from those crazy people, stat!

Primo have rigged fridges (and people) at a gas station in St. Eden, where if you come in and choose the wrong fridge, you'll be treated to a heart-attack inducing horror of the instant rave-party. If you like this girl choose to drink something that's a little healthier than those sugar-bomb soda-pops, you'll be treated to a chill-out moment. The reactions are priceless.

There's more coming, this man really enjoys his chill-out moment, and make sure it lasts, while this guy adapts his behavior after the initial shock. Then there's the guy who "casually" walks out of the shop to get away from the crazy dancing people, and forgets the drink he came in for.

You can follow the primo hidden camera campaign on Primo's website.

This man really does take a moment to chill, he enjoys it.

Tool’s Routson and Colle+McVOY collaborated on this campaign that takes its cue from daytime soap drama like the bold & the beautiful.