MPC NYC recently teamed with Nicola Formichetti, fashion icon, Creative Director and Stylist to Lady Gaga, on his Untitled Video Portrait, a project especially created as part of his pop up shop at the world-famous New York Fashion Week.

Untitled Video Portrait was conceived by Formichetti, who worked in close collaboration with the MPC team—Director/Editor: Andrew Montague, Producer: Christos Montzouros and EP Justin Brukman—and marks the very first time that the artist, well-known for his creative work, has appeared in front of the camera as the focal point of a piece.

Gold-glitter-snoball-fight y'all! *throws one*

Crossroads Director Harvey had to keep a set somewhat clean from gold-glitter in order to shoot this. Concept by RH Advertising. Post house Envy worked closely with Harvey in the studio, monitoring the blacked out set and gold glitter snowballs.

"It was a very messy shoot in that glitter covered everyone and everything," stated Harvey. "While technically challenging from various angles, we were able to come up with a number of techniques that simplified and sped up the process."