The New Maccabee Beer "Tasty Tasty" (2013) 2:02 (Israel)

Yes that is Mr. Old Spice himself. Isaiah Mustafa. And unlike he usual sight gag heavy stuff, in this case, he's speaking all President like (?) to a hapless Israeli who made the mistake of saying he didn't like the taste of Maccabee.

By the end of course, he is convinced, and America, er, Isaiah has saved the planet.

Funny writing, to boot.

NBA "We are all watching: Westbrook" (2013) :30 (U.S.A.)

Dedicated to Russell Westbrook's series winning shot. The world is watching. Which shouldn't be confused with 180's adidas spot for Derrick Rose where Chicago's Watching although it's more or less the exact same execution.

iPhone "Photos Every Day," (2013) 1:00 (U.S.A.)

In which we get yet another freaking product demo spot and obnoxious platitude telling us how many photos the iPhone has taken. It's also a telling commentary on how intrusive technology has become, that we can't simply appreciate a meal or a moment without being an obnoxious twat with a mobile.

Ah well. At least it wasn't on a black or white background. Always nice to include humanity and all.

Taco Bell "The World's Most Obvious Idea" (2013) :30 (U.S.A.)

And now we present: The World's Most Obvious Idea. Wait. Did you mean the Cool Ranch Taco for Taco Bell? My bad. I thought you meant the spot.

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