The backseat. Where most of us sat for the first time. Cut to grandma and have the audience's minds fill in "and for the last time". The place we carry our most precious cargo. Our best friends. And so on. Oh dear, it's a manifesto of sorts, but for back seats.

That said, it looks like a really good back seat.

There are no coincidences. When a butterfly bats its wings, etc, this time told via gooseberries by TBWA\PHS Helsinki.