Grey's Anatomy looked to New Leaf Media to create a high-concept promo for the finale of season six. The spot, directed by Philip Boston of New Leaf Media, alludes to the crushing end of this season when a vengeful man enters Seattle Grace Hospital and shoots several doctors. Entitled "One Gun Shot" the promo features a bullet traveling slowly through the halls of the hospital. Nurses, Doctors and patients dive and move for cover as the bullet flies, eventually piercing the white lab coat of an unnamed Doctor. To create the bullet and its trajectory through the narrative, New Leaf Media turned to the talents of the digital production and VFX experts at Zoic Studios.