What would you do to get there if you won a ticket to the UEFA Champions League final? This smartly dressed drummer hops a boat, a waterfall, a car, dribbles past a couple of stern looking men in customs and meets an equally soccer crazy billionaire (I assume) on the flight to LOndon from Brazil. Like the entrance, it's all quite over the top, and somewhat entertaining. Mad about football, aren't we all.

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“We’re delighted to launch the ‘Road to The Final’ television commercial, celebrating the resourceful and quick-witted men of the world who will stop at nothing from experiencing the UEFA Champions League Final,” said Colin Westcott-Pitt, Vice President, Heineken. “We look forward to watching the Final with a cold Heineken and our consumers at the epic viewing party.”

A man is offered untold riches and fountain-dancing with supermodels for the last Diet Dew by Mark Cuban......

See also National Guardsmen save people trapped by tornado damage. and National Guardsmen rescue people trapped by flood waters.

You've heard of a land of a thousand lakes, I'm sure. So when 358 Helsinki were tasked with creating the promo or "Finland's got talent" they had to riff on that. Riff. Get it?

If you've ever wondered how they make that awesome in the awesome Hahn Superdry, here's a sneak peak at the factory. Body builders crush the grains, before they roll through a stream of Bruce Lee movies, into a tremendous drum solo, past a panther as pet, through the biggest glitter Elvis outfit you've ever seen, down all the 1st prizes ever, and then out to a waiting helicopter. All set to the tune of Knight Rider. Of course.

Marketing campaigns often receive accolades and awards, but it isn’t often that they set a world record in the process. Well, the Guniess book of Records ad set a Guniess world record with their own one second commercial- and now Adidas has set the record for the worlds largest comic!

The Making of Dark Ride, the Interactive Film to Launch the New Lexus CT 200h
BACKGROUND: Lexus Dark Ride was concepted and created by NYC-based creative agency, SKINNY. This uniquely immersive 'interactive film' was shot in high quality, high definition film and features the new Lexus CT 200h premium compact hybrid, a first of its kind. Releasing May 13th on www.lexusdarkride.com, users will be able to play a co-starring role, sitting shotgun, in this action short. The film features extended user-pannable sequences--allowing them to take control of the camera's point of view, adding an immersive depth to the narrative. It also allows viewers to record their own dialogue lines and make decisions that impact the film's outcome.

The big country gets mighty thirsty you know.