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Axe - Tiens-toi prêt ! / Rise up girls - (2010) (France)

In this ad there are ten hidden women, body-painted to melt into the background like we've seen in so many ad photographs before. Is this a first for a commercial? Probably. The question is, why are so many women hiding around this slobs house? Aaaah, Axe, is there anything you can't do?

See also http://www.riseupgirls.fr

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