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Botafogo de Futebol e Regatas - The Inverted Jersey / Anti racism - (2014) (Brazil)

Botafogo de Futebol e Regatas - The Inverted Jersey / Anti racism - (2014) (Brazil)

Agency Africa together with Brazilian football club Botafogo the agency fights racism in football by inverting its iconic black and white jersey.

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Yaocho Bar Group - The Sleeping Drunks Billboard - (2014) 2:00 (Japan)

Yaocho Bar Group - The Sleeping Drunks Billboard - (2014) 2:00 (Japan)

Here's a very unjapanese Japanese ad. Hang on, let me explain, the phenomena of people falling asleep drunk on the street is very Japanese, but using these people as billboard to sell a bar is daring.

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Nissan - Ride of our Life - (2014) 2:30 (USA)

Nissan - Ride of our Life - (2014) 2:30 (USA)

Zimmerman pull a Saatchi LA and make a bait&switch, because I must say this concept feels hella familiar, like Thrillride familiar.

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KAFA Lebanon - "A very disturbing taxi ride" / Abusive GPS - (2014)

KAFA Lebanon - "A very disturbing taxi ride" / Abusive GPS - (2014)

KAFA Lebanon want to address the issues that domestic violence in Lebanon, is often not reported by witnesses to it. Other women. To put ladies on the spot, they used a very specific media targeted at women only - the GPS of a all female cab company Banet Taxi.

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Transavia yanks diners straight into vacation destinaton - Billboard stunt

Transavia yanks diners straight into vacation destinaton - Billboard stunt

Transavia.com, the low-cost airline company of the AirFrance KLM group, can fly you to many destinations for a low fare. To show how "instant" a quick trip with Transavia is, they arranged this billboard stunt in Paris.

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Wall's Ice Cream - Goodbye Serious Cops - (2014) 1:45 (USA)

Wall's Ice Cream - Goodbye Serious Cops - (2014) 1:45 (USA)

"People need to lighten up a little bit" is the punchline of this ad, where cops are fighting the serious seriousness by doling out seriously tasty Wall's ice-cream.

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Bellefaire JCB - Faceless youth / Take a Closer Look - (2014) :60 (USA)

Bellefaire JCB - Faceless youth / Take a Closer Look - (2014) :60 (USA)

Faceless dummies have been placed around Greater Cleveland, wearing hoodies with messages sharing the reason behind their homelessness. As people stop to look they can see the message.

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Toyota Camry SE - Toyota Camry Thrill Ride - (2013) :60 (USA)

Toyota Camry SE - Toyota Camry Thrill Ride - (2013) :60 (USA)

A Toyota Camry. Not the most exciting automobile, is it? Well you're wrong, at least that's what I gather from this demonstration idea that turned a short drive in a Camry into a roller coaster type ride worthy of Magic Mountain. People are thrilled to be swooshing up, down, sideways and in - oh my - reverse. Looks like it was a fun ride with a "professional driver, do not attempt", but better still are the genuinely squee-surprised reactions from people who did not expect this. Everybody say weee!

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LG Ultra HD - End Of The World Job Interview / Meteor Explodes - (2013) :60 (Chile)

LG Ultra HD - End Of The World Job Interview / Meteor Explodes - (2013) :60 (Chile)

In what we may call "prankvertising", LG sets a bunch of job applicants up for being fooled by a really large TV. They enter the job interview room where there seems to be a window behind the interviewers desk. It's a TV, and it's paused on a key scene in the movie Armageddon.

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mamapositiva.com - The most difficult job in the world - (2013) 1:30 (USA)

mamapositiva.com - The most difficult job in the world - (2013) 1:30 (USA)

A few unsuspecting people are suckered into a job interview, where they find that the "Manager of Operations" job is tough. THey have to be on call 24 hours a day. There's no vacation. There's no sleep! And it pays nothing.

The job? Mom.

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