DDB New York, the Ad Council drop this effort with Bully director Lee Hirsch, encouraging parents to teach their kids not to just sit back and ignore the problem when they see it happen.

Parents and kids are encouraged to go to stopbullying.gov for more information.

I appreciate the message, because bullying is one of those things we've all experienced to one degree or another. The result of this PSA shows how difficult it is to capture the experience authentically.

The breakdown with *mimes* is killing me. Honestly now. Mimes? Perfect.

The Bounty Scientists are back by popular demand with their second rap video featuring rapper and hip-hop music artist Joseph Simmons - aka Rev Run of Run DMC. The Bounty Rap "White Glove" has begun generating as much buzz as the first Bounty rap video "Bring It". Rhymes and music courtesy of Yessian Composer/resident DJ Central Rush - aka Mark Chu - the creative team for Bounty at Publicis New York worked hand-in-hand with the studio on the concepts to create an original rap song that also advertises paper towels.

Sometimes you just want to shout it out from the mountain tops: "Excuse me, I'm menstruating!" No? Okay. You never do that. Way to say discreet by showing the exact opposite. Zig-zag.