This ad for Reebok features Kendrick Lamar in Compton, freestyling and telling his story.
Kidsleepy: Hey yo, s'up?
Dabitch: Hey shawty, I got somthin' for you.
Dabitch: Check the inbox. We got a fresh track by dis ad dude, called Brutha Ray, yo.
Trivia: The people in the plant singing along? They actually are Hyundai...