Lucozade Sport Lite - Faster, Louder, Stronger, Better - (2011) :90 (UK)
This is sure to make the UK kids wish they lived in L.A. near a beach instead of rainy old London (or wherever), I'm sure. The roller-skating and skateboard-tricking beauties in the video make you want to join in. Maybe if I drink enough Lucozade I won't fear breaking my bones doing what they're doing.
Ubisoft / Shaun White Skateboarding - Transform - (2010) :30 (USA)
File under: Ads that make me wanna skateboard. Wow, the entire city morphs into a playground for skateboarders in this directors cut from Jacksonkarinja of Rabbit. A well-chosen soundtrack makes it all extra groovy.
Factory Design Lab - Leader / Power of Orange - (2010) USA
Tool's Jason Zada directed a pair of amusing web films for Factory Design Lab as part of the agency's recent re-branding featuring the new tagline, "Power of Orange." The playful clips, which feature largely slow-motion sequences, symbolically communicate the efficacy of the company's new message by portraying the color orange as a catalyst behind unlikely scenarios.
Leader is set around a sun-soaked summertime swimming pool surrounded by bikini-clad beauties who stare longingly, in sunglass-lowering disbelief, as a portly, stout man struts toward them. As he disrobes, exposing a sheaf of back hair and rolls of body fat, the women (along with the pool boy), gape, almost in ecstasy, at the one feature that obviates all the physical malformations: his orange Speedo.
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