VERSUS, the fastest growing sports cable network in the country and the exclusive cable television home of the Tour de France in the U.S., enlisted Zoic Studios to help the network re-design and implement a new graphic approach to promote the network’s tenth year of Tour coverage under the banner “The Most Epic Race Ever.”

The key directive, as envisioned by Tripp Dixon – Vice President of Creative Services for VERSUS, was to highlight the inherit drama and heroic aspect of the race. The other goal was to provide the network with an updated toolkit flexible enough to accommodate ongoing rapid-fire coverage at all stages of the race with plenty of production value and visual interest.