Rabbit Director Trevor McMahan, working through Draft FCB, just finished an amusing and technically challenging :30 promoting this year's US Census.

Biffle-de-Sac opens on a man watering his lawn in a tranquil suburban cul-de-sac. The peaceful scene is soon disrupted, however, as NASCAR driver Greg Biffle squeals onto the scene in his number 16 car and begins spinning in rubber-pealing circles. As his Ford flies through its epic brodie and the neighbors smile and wave, Biffle delivers a rundown of all the reasons every US citizen should complete the 2010 census.