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The new “Savings to Live Your Life” campaign launch also marks the debut of ASO’s new creative direction for the natural-gas provider that highlights how GNG’s simple plans and simple savings allow customers to spend time doing what they enjoy most – living. The broadcast and online ads’ soundtrack is the 1989 hit song “Bust A Move” by Young MC.

“We’ve worked closely with Georgia Natural Gas to create this campaign,” said Patrick Scullin, creative director of Ames Scullin O’Haire. “The work was informed by research that showed people did not want to spend a lot of time thinking about natural gas. They are looking for a trustworthy provider with easy savings. Our message is simple–– because you want to live your life, GNG makes saving on dependable service easy.”

Madheart director Jan Gleie explores the joy of sport, as experienced by ordinary people, in a heartfelt new campaign for Target and Minneapolis agency Peterson Milla Hooks. The group of 15-, 30- and 60-second spots, promoting C9 active-wear by Champion, consist of real-life vignettes of people passionately engaged in running, bike-riding, weight training, golf and other athletic activities. The visuals have an evocative, poetic sense in support of the tagline, “Life Well Worn.”