Heineken are upping "the entrance", this time with a date that is inspired by Goodfellas and a wild party in Chinatown. Guillaume Dolmans plays the perfect date who brings his lady through the restaurant kitchen, bumps into a magician, has a shadow-fight with a chinese dragon and then invents new dance-moves. The best part of this ad is how the "making of" clip keeps up the idea that Guillaume Dolmans is all kinds of awesome. Oh, and it's all based on scenes from w+k ECD Eric Quennoy's life. True story.

Q: How was working with Florence?

A: Florence was a great supporter from the get go. Our original treatment had her playing each character herself. Flo couldn’t stand only seeing herself so we changed it up. She let us run from there. Also she is the most charismatic performer we’ve ever seen. Every time the camera rolled she was jaw droppingly amazing. A force of nature who trusted us.

Director Scott Corbett from NYC-based production company IDENTITY infused cinematic influences -- notably Spaghetti Westerns and Fellini's surrealist masterpiece  "Amarcord" -- into a new :60 spot for Greek telecom Conn-X via Leo Burnett / Athens.