mascot

 
 

Healthy Cat: ökocat litter "Meet Rufus" (2014) 3:00 (USA)

Healthy Cat: ökocat litter "Meet Rufus" (2014) 3:00 (USA)

Healthy Cat's ökocat litter is the cat litter that cats prefer. Or at least what people dressed like cats prefer?

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Kool-Aid - The Jug Life - (2013) :30 (USA)

Kool-Aid - The Jug Life - (2013) :30 (USA)

The Kool-aid man is back and he puts his pants on one leg at a time just like everyone else. Except he puts them in his head.

“This is one of those fun projects we love to work on: Bring Kool-Aid Man back, better than ever,” said Saatchi & Saatchi NY Chief Creative Officer Con Williamson. “When we set out to do that, when we really dug in, we discovered that there’s a lot to love in the evolution of this iconic character. We wanted people to get to know him a bit more. Kool-Aid and Kool-Aid Man are undeniably fun and positively bold. We wanted that happiness to shine through in his personality and attitude.”

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Pillsbury - Breakfast Avalanche - (2013) :15 (United States)

Pillsbury - Breakfast Avalanche - (2013) :15 (United States)

New York City-based creative post team, Fluid, Butter, Mr. Bronx, and Platige Image, have rolled out a charming arts & crafts-style campaign for Pillsbury Toaster Strudel. Commissioned by Saatchi & Saatchi, the ads are the result of an all-inclusive effort executed by the entire Fluid family, making for a cohesive final product and a showcase for the companies’ full-service capabilities.

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University of Oregon - Fan / Super fan - (2012) :60 (USA)

University of Oregon - Fan / Super fan - (2012) :60 (USA)

The superfan is at a loss for words.

See also the screamer and the clapper for the full story.

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Pro Infirmis - Get closer - (2011) :90 (Switzerland)

Pro Infirmis - Get closer - (2011) :90 (Switzerland)

A person dressed a giant teddy-bear stands in the center of a town square, and while people shy away at first, it soon turns into a regular hugfest. Even the little white dog enjoys a great big bear hug. Free hugs for everyone!

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AIDS / HIV info - The Bear (2009) :30

AIDS / HIV info - The Bear (2009) :30

Pro-bono ad shows what people can't see, won't scare them as a man dressed as a bear randomly gets hugged on the street. Once he takes his bear-head off though, he doesn't look so huggable and cute anymore.

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Jimmy Dean - Sun - Morning Sunshine (2005) 0:30 (USA)

Jimmy Dean - Sun - Morning Sunshine (2005) 0:30 (USA)

Mr Sunshine wakes up. Routine is routine until he smells breakfast.

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MasterCard - Supermarket Icons - (2005) 0:30 (USA)

MasterCard - Supermarket Icons - (2005) 0:30 (USA)

Every ad mascot you've ever known, sits down to dinner. You're not high, you're watching the super bowl ads.

Fourth Quarter

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Tomak - a love story (Japan)

Tomak - a love story (Japan)

This Tomak - "save the earth" ad is a classic love story. It's just very short and very strange. :-)

........ with groovy hip hop track.

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Ipren - The Ipren Man - (1999) 0:30 (Sweden)

Ipren - The Ipren Man - (1999) 0:30 (Sweden)

A dry brief brings a hilariously cheesy solution - the Ipren man literally sings his own praises (and probably exactly what was in the brief):

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