The idea to celebrate this chocolate brands 80th birthday is a simple as it is inclusionary. By printing special edition chocolate bar packaging with numbers, from 1-80, the brand itself practically invited everyone who had a birthday to join in celebration.
I don't want to ruin the story of Utari and her strange affection for a tree. It's worth watching the three minutes. It's a story of love, longing and loss. You might, as I did, see what the tree symbolises early on, but it's still a beautifully told story.
The wedding day scenario has to be the oldest on in advertising, here we have the bride to be eating her really important egg breakfast. Egg. Every day. In fact, the Egg Marketing Board in the 1960s think you should have eggs on your wedding day. So there.