"Centerpartiet" is as the name alludes the center party n Sweden's political landscape. They align with the conservatives, and just like them promise more jobs, but in a far more sarcastic fashion. Here we see how a newborns mother explains her plans for her child: "I was thinking he could go to nightschool". A girl in first grade explains "when I grow up, I'm going to be uninsured", a young boy at soccer practice gets asked if wants to go pro: "No, I'm going to go on the dole, like Daddy".
A tutor asks her student: What are your plans after school, and the student responds, "I'd really like to jump from internship to internship....." Students in their traditional hats party, yelling "one more month, then we'll be in temporary job measures!

Creative production studio Motion Theory applies generative art techniques into a new TV commercial for IBM via ad agency Ogilvy & Mather/New York. Directed by Motion Theory’s Mathew Cullen, the :30 spot “Data Baby” is part of IBM’s “Smarter Planet” campaign and incorporates data-driven design derived from a newborn’s vital signs to convey that IBM’s technologies help analyze data to build smarter hospitals. “Data Baby” broke on network television on March 14.